When Talking to the Media, Use These Tactics to Connect with Your Target Audience
When speaking to reporters, don’t forget your target audience and miss the opportunity to connect with them. …
Want to Do a Public Relations Push? Focus on Social Media First.
Here’s why Twitter and LinkedIn are popular outlets for executives. …
Learn This Useful Way to Approach ‘Impossible to Solve’ Problems
The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem. …
Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business
Startups that have just launched are inherently less newsworthy. Founders need to capture the media’s interest beyond press releases and company milestones. …
Kylie Jenner’s Removal from Forbes’ Billionaires List Underscores the Basic Rules of PR
In the ‘influence economy’, be careful of the attention you seek. …