Free Virtual Book Reading | Feb 17: Don’t Just Influence–WINfluence: A Virtual Book Launch with Author Jason Falls

Join author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, as they discuss Jason’s new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. This virtual book launch will feature a reading by the author and a fireside chat Q&A about the power of influence marketing.

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February 2, 2021 2 min read

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Join author and Jennifer Dorsey, Editorial Director of Entrepreneur Press, as they discuss Jason’s new book, Winfluence: Reframing to Ignite Your Brand. This virtual book launch will feature a reading by the author and a fireside chat Q&A about the power of influence marketing.

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About the Speaker

Jason Falls solves problems. Most of the time they have to do with for Cornett, a full-service agency based in Lexington, , where he leads digital strategy. His work has touched a number of major brands and has been recognized with several national and many regional awards, including a 2019 Shorty Award for his influence marketing work.

A professional by trade and writer by craft, Falls has co-written two other books—No Bullshit : The All- , No-Hype Guide to (Que 2011) and The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que 2012). Falls is also an innovator in the social analytics space, having published the first-ever research report on online conversations in 2012.

Noted as influential in the social and marketing space by Entrepreneur, Advertising Age, and others, Falls is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ’s Outside the Lines, The Wall Street Journal, USA Today, Bloomberg Businessweek, , and NPR. Falls hosts two podcasts: Digging Deeper—Make Creativity Your Business Advantage, which features weekly interviews focused on marketing creativity, and Winfluence—The Influence Marketing , which is a companion to this book. You can find links to both at winfluencebook.com.

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