Key marketing stats that define the 1st half of 2020

$435M Total in-game ad spend for Super Bowl LIV (Source: Kantar)

$31B U.S. digital ad industry in Q1 saw 12% YoY growth before pandemic hit — mostly driven by video, social, search and banner (Source: IAB)

60-80% The percentage of budgets slashed by one-third of marketers due to the pandemic (Source: BrandMaker)

-7.2% Global ad revenue forecast to decline to $540B in 2020 (linear and digital) (Source: Magna)

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