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Coronavirus brings thorny issue of worker treatment to the marketing fore

May 20, 2020 Gene Sedano0 commentsBusiness

Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions. …

How To Switch iPhones & Transfer Data Without Losing a Thing

May 20, 2020 Gene Sedano0 commentsBusinessGearGear / How To and AdviceGear / Products / Phones

Everything you need to know to successfully backup and restore your contacts, music, photos, and apps from one iPhone, iPad, or iPod to another. …

What Does the Crisis Mean for the Sharing Economy?

May 19, 2020 Gene Sedano0 commentsCrisis ManagementCrisis Management

If the sharing economy cannot deal with its fundamental vulnerabilities in a moment of crisis, it could spell the end of its meteoric rise as a business model. …

Right to Repair Groups Fire Shots at Medical Device Manufacturers

May 19, 2020 Gene Sedano0 commentsBusinessGearGear / Products / Health and FitnessGear / Trends

A robust resource for DIY smartphone repairs is focusing next on ventilators and other critical medical equipment. …

Microsoft Build Looks Very Different in 2020

May 19, 2020 Gene Sedano0 commentsBusinessGearGear / Gear News and EventsGear / Products / AppsGear / Products / Computers

Developer conferences like Build have moved online to address the changing needs of the global digital workforce. …

YouTube advertisers get access to streaming TV under new YouTube Select offering

May 19, 2020 Gene Sedano0 commentsBusiness

Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic. …

Podcast Advertising: Is Programmatic the Next Big Thing?

May 19, 2020 Gene Sedano0 commentsMarketingMarketing

Ads can be tailored to target specific listeners and audiences. …

Sameness, exploitation sets in for COVID-19 ads, study says

May 19, 2020 Gene Sedano0 commentsBusiness

Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging. …

Chex Mix reboots branded video game from the ’90s

May 19, 2020 Gene Sedano0 commentsBusiness

Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram. …

TCL 10 Pro and 10L Review: A Promising Debut

May 19, 2020 Gene Sedano0 commentsBusinessGearGear / Products / PhonesGear / Reviews

The company’s first devices for the US market prove that affordable phones don’t have to skimp on performance. …

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