Pitching 101: Reaching Out to the Media and Getting Them to Bite
Increase your success with the press by following this advice on pitching your business story. …
Should You Put Your Money Into PR or Marketing?
The differences between public relations and marketing, and how each can help you with your business. …
How ‘Real People’ Can Help Your Company Get Press
Compelling non-expert sources are often the difference between humdrum PR and meaningful media coverage that drives business. …
3 Invaluable Lessons for Media Outreach from Dale Carnegie’s ‘How to Win Friends and Influence People’
Improve the success of your media outreach efforts with these three tips from one of the most well-read business books of all time. …
When Talking to the Media, Use These Tactics to Connect with Your Target Audience
When speaking to reporters, don’t forget your target audience and miss the opportunity to connect with them. …
Want to Do a Public Relations Push? Focus on Social Media First.
Here’s why Twitter and LinkedIn are popular outlets for executives. …
Learn This Useful Way to Approach ‘Impossible to Solve’ Problems
The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem. …
Less Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business
Startups that have just launched are inherently less newsworthy. Founders need to capture the media’s interest beyond press releases and company milestones. …
Kylie Jenner’s Removal from Forbes’ Billionaires List Underscores the Basic Rules of PR
In the ‘influence economy’, be careful of the attention you seek. …